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Must Go-To Parties On NYC’s Fashion’s Night Out

One of the most anticipated nights of the season to kick off New York Fashion Week is of course, Fashion’s Night Out! A night when all retail stores celebrate with special activities and (our favorite) champagne. There are so many great events going on during Fashion’s Night Out with celebrity and designer appearances, exclusive merchandise, and fun events. Before going out on Fashion’s Night Out, you should definitely have a plan because remember, the night is short-lasting, from 6pm to 11pm, so you can only go to a few stores. Do you know where you will be going yet in NYC?  If you’re not sure, read on…!

Meet DIY bloggers at COACH on FNO

The department stores in New York have many activities going on. We recommend going to Saks, Henri Bendel, Bloomingdales or Bergdorf Goodman and then also going to a few stores that are in the same neighborhood. Here are a few of our favorite events that are happening in New York City on September 6, 2012.  Follow the hashtag #FNO on Twitter and Instagram for real-time updates throughout the evening.

The Shops at Target Pop up Shop – 441 W. 14th St.

This pop up shop near the High Line celebrates the launch of THe Shops at Target which will launch on September 9th across the country. The Shops at Target features four limited edition collections from local boutiques, Kirna Zabete, Odin, The Curiosity Shoppe and Patch NYC. The shop owners will all be there and Ross Mathews from the Tonight Show with Jay Leno will be managing the line.

Shoptiques – 144 10th avenue and 19th street

Shoptiques, an e-retailer giving customers access to shop boutiques around the country, celebrates FNO with their pop-up shop. As part of Project Pop Up NYC, Shoptiques along with other fashion and technology start ups launches their pop up shop at STORY – a retail location that changes every 4-8 weeks.

Bergdorf Goodman – 754 Fifth Ave

Among the many things going on at Bergdorfs, Sara James Mnookin will be signing her new book “Scatter My Ashes at Bergdorf Goodman,” on level 3. This book is a collaboration of more than 100 designers talking about their experience at Bergdorfs. Celebrity and designer appearances include Edward Bess, Halston Heritage, Lela Rose, Michael Bastian, Naeem Khan, Rachel Zoe, Roberto Faraone Mennella & Amedeo Scognamiglio, Thakoon Panichgul, and Robert Verdi. On 5F, BG and Tumblr have teamed up whereby guests can take photos in the photo booth and the photos will be streaming on Tumblr .

Swarovski – 625 Madison Avenue or 696 Fifth Avenue

Swarovski is hosting an FNO street style competition. Upload photos of your FAshion’s Night Out finest to Instagram with hashtag #SwarovskiFNO. Natalie Suarez of Natalie Off Duty and Lindsay Albanese will be the judges. The competition comes courtesy of 52Grams, a new mobile platform that lets brands “curate fully-branded, shoppable look books from user-generated Instagram images.” Pick up prints of your Instagram photo submissions at either Swarovski boutique. Prizes will be awarded for “Best Arm Party” and “Best Fashion Statement”

Saks Fifth Ave – 611 Fifth Ave

Rebecca Minkoff is hosting activities including a”ponytail bar,” “smokey eye station,” “make your own arm party” and nail art inspired by her fall handbag collection. DIY jewelry and then show it off when you go out!

Bloomingdales – 59th & Lexington Ave

Rebecca Minkoff handbag purchases receive personalized monogramming or a custom painted design by artist, DIY expert and blogger Nicole Cohen of Sketch 42.

Scoop NYC – 861 Washington St.

Bloggers, Julie and Lauren of Born & Bread, are hosting this party and have curated Beyond Vintage pieces for the pop up shop inside Scoop NYC.

Henri Bendel – 712 Fifth Ave

Cirque Du Soleil’s Zumanity theme! Izak Zenou, famed fashion illustrator, will bedazzle your FNO T-shirts and phones cases with Swarovski crystal. PLUS! The Mulberry Project’s mixologists are serving cocktails and the food is from some of NYC’s beloved food trucks

Milly – 900 Madison Ave

There will be a Milly photobooth at the store and Michelle Smith, the designer of Milly will be there. Leading up to this night from August 23-Sep 6, Milly is running a Pinterest contest and the winner will be announced on Sep 6 at 9pm. How to enter: tweet @MillybyMichelle your Pinterest board called “World of Milly” with hashtag #MillyNYFashionWeek #WorldofMilly Winner receives: 2 tickets to Milly 2013 Spring show, $500 to millyny.com and more

BCBGMaxazria – All locations in NYC

BCBG stores will have a photobooth where you can have a runway moment with a backdrop of the runway at Lincoln Center! Post your picture to Instagram with hashtag #BCBGFNO. The winner of the contest wins $1000 to BCBG. Max and Lubov Azria will be making appearances at all of the stores including the department store boutiques.

Lord & Taylor – 5th Ave at 39th Street.

We ran into Keiko Lynn at the Lauren Moffatt Spring 2013 presentation and she is excited to host Lord & Taylor.  Kim Kardashian will be there as well as part designers of Project Runway: Jill Zarin and Kristi Yamaguchi.

Coach -595 Madison Ave

Meet DIY bloggers: A Pair & a Spare, Because I’m Addicted, Beckerman Bite Plate, and I Spy DIY as Coach launches the duffle kit.

Paige – 71 Mercer St.

The fashion blogger, Man Repeller will be here and is designing the window for the store. Tweet them #uniquelyPaige @paigedenim

Man Repeller hosts FNO at Paige

 

About The Author

Britt Hackmann is the co-founder of Nubry. Her background includes retail management, digital marketing strategy, fashion marketing, and marketing analytics. She loves snow skiing, tennis, traveling, partying in the big city and getting dirty in the countryside. Twitter @BrittHackmann Follow Gretchen and I on Instagram for previews of everything! @nubry

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